Comercio
Grado y Doble Grado. Curso 2026/2027.
IDIOMA PARA LA GESTIÓN COMERCIAL I: INGLÉS - 801938
Curso Académico 2026-27
Datos Generales
- Plan de estudios: 0831 - GRADO EN COMERCIO (2009-10)
- Carácter: Obligatoria
- ECTS: 6.0
SINOPSIS
COMPETENCIAS
Generales
CG1: Capacidad de análisis y síntesis
CG2: Comunicación Oral y escrita en inglés
CG 3: Resolución de problemas
GC4: Razonamiento crítico.
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General and Transversal Competences:
CG1: Ability to analyse and synthesise information.
CG2: Oral and written communication in English.
CG3: Problem-solving skills.
CG4: Critical thinking.
Específicas
CE15 Trabajar en inglés como lengua extranjera
C24 Trabajar en medios socioculturales diferentes
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CE13: Ability to use communication techniques.
CE15: Ability to work in English as a foreign language.
CE24: Ability to work in different sociocultural environments.
Otras
2. Desarrollar habilidades de comunicación oral: Presentaciones, debates, sobre temas del contexto comercial en lengua inglesa.
3. Desarrollar habilidades de comunicación escrita: redacciones, informes sobre temas relacionados con el comercio, correspondencia comercial, etc. en lengua inglesa.
4. Concienciar y potenciar el conocimiento de las diferencias culturales para una correcta interacción comunicativa en el contexto comercial internacional.
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1. Enhance knowledge of the discursive aspects of the language: morphosyntax, specialised vocabulary, etc.
2. Develop oral communication skills: presentations and debates on topics related to the commercial context in English.
3. Develop written communication skills: written compositions, reports on topics related to trade, business correspondence, etc., in English.
4. Raise awareness of and enhance knowledge of cultural differences in order to ensure effective communicative interaction in the context of international trade.
ACTIVIDADES DOCENTES
Clases teóricas
Theoretical classes: 30%
Clases prácticas
Practical classes: 40%
Presentaciones
Presentations and other written and oral assignments: 20%
Otras actividades
Other activities: Language Laboratory: 10%
TOTAL
6 ECTS credits (100%)
Presenciales
Semestre
Breve descriptor:
Comunicación oral y escrita en lengua inglesa en contextos aplicados al comercio internacional.
Oral and Written Communication in English in Contexts Related to International Trade.
Requisitos
Intermediate Proficiency in English.
Objetivos
Los/as alumnos/as
serán capaces de interactuar manejando con corrección, tanto de forma oral como escrita, la lengua inglesa.
serán capaces de utilizar la lengua inglesa en diversos contextos y situaciones pertenecientes al ámbito del comercio.
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Students
will be able to interact effectively and accurately in English, both orally and in writing.
will be able to use English in a variety of contexts and situations related to the field of commerce.
Contenido
Contenidos temáticos: Esta materia se articula en tres tipos de contenidos: Esta materia se articula en tres tipos de contenidos:
1. Comunicación oral y escrita: intercambio de información, presentaciones, descripciones, argumentaciones, entrevistas de trabajo, redacción de informes, todo ello en contextos de gestión en el ámbito del comercio.
2. Aspectos socio-culturales: conocimiento de costumbres, normas, hábitos internacionales y sus diferencias en contextos comerciales.
3. Funcionamiento de la lengua: fonología, ortografía, morfología, sintaxis, léxico, coherencia y cohesión discursiva, fraseología.
Thematic Content: This subject is structured around three types of content:
1. Oral and Written Communication: information exchange, presentations, descriptions, argumentation, job interviews, and report writing, all within management contexts in the field of trade.
2. Sociocultural Aspects: knowledge of international customs, norms and practices, and their differences in commercial contexts.
3. Language in Use: phonology, orthography, morphology, syntax, lexis, discourse coherence and cohesion, and phraseology.
PROGRAMA
Unit 1 Market Research
1.1 Market research methods
1.2 Working with a focus group
1.3 Communication skills: Carrying out a needs analysis
1.4 Business skills: Dealing with questions
1.5 Writing: Reports Summary findings
Unit 2 Management & Mentorship
2.1 Manager or mentor?
2.2 Kindness or success?
2.3 Communication skills: Changing an agreement
2.4 Business skills: Collaboration
2.5 Writing: Emails Stating requirements
Unit 3 Global mobility
3.1 Secondments abroad
3.2 Relocation and retention
3.3 Communication skills: Giving feedback on performance
3.4 Business skills: Presentations
3.5 Writing: Blog describing relocation
Unit 4. Alliances.
4.1 Strategic alliances
4.2 Business partnership
4.3 Communication skills: Diffusing conflict
4.4 Business skills: Learning from mistakes
4.5 Writing: Report extract
Unit 5. Decisions
5.1 The Idle Man
5.2 Better decision-making
5.3 Communication skills: Influencing a decision
5.4 Business skills: Maintaining relationships
5.5 Writing: Describing a decision
Evaluación
- Prueba final escrita*: 30% (obligatoria)
- Trabajos y presentaciones: 70%:
a. Presentación oral**: 10% (obligatoria)
b. Prácticas***: 50%
c. Participación y actitud****: 10%
*Para hacer media con el resto de las calificaciones, será necesario obtener una calificación mínima de al menos 4 puntos sobre 10 en la prueba final escrita.
**Para hacer media con el resto de las calificaciones, será necesario aprobar la presentación oral.
***Realización de ejercicios, pruebas y trabajos individuales o en grupo.
****Se exige al estudiante la participación activa, seguimiento de las clases, un comportamiento respetuoso y adecuado, y la entrega de las tareas. Esta parte de la evaluación no es recuperable en la convocatoria extraordinaria.
Assessment will be continuous and formative in nature and may be carried out both individually and in groups, depending on the nature of the learning activities. The assessment criteria (percentages and structure) are established as follows:
- Final written exam*: 30% (compulsory)
- Assignments and presentations: 70%
a. Oral presentation**: 10% (compulsory)
b. Practical work***: 50%
c. Participation and attitude****: 10%
*In order to be averaged with the rest of the marks, a minimum score of 4 out of 10 in the final written exam is required.
**In order to be averaged with the rest of the marks, the oral presentation must be passed.
***Completion of exercises, tests, and individual or group assignments.
****Students are expected to participate actively, engage with the lessons, behave respectfully and appropriately, and submit all assigned tasks. This component of the assessment is not recoverable in the resit examination period.
Bibliografía
Dubicka, I., & Rosenberg, M. (2019). Business Partner B2+ Coursebook and Standard MyEnglishLab Pack (Business Partner Series). Pearson.
RECOMENDADA // RECOMMENDED BIBLIOGRAPHY:
Allison, J., & Emmerson, P. (2013). The Business 2.0. B1+ Intermediate. Macmillan Ed.
Bly, R. W. (1998). The Encyclopedia of Business Letters, Fax Memos, and E-Mail. NJ: Career Press.
Comfort, J. et al. (1996). Business Reports in English. CUP.
Chapman, R. (2010). English for Emails. Oxford: OUP.
Davidson, E. (1992). Formatting Letters & Reports. A Computer User's Guide. Crisp.
Gordon, D. (2010). English for Telephoning. OUP.
Gore, S., & David, S. (2010). English for Socializing. OUP.
Hughes, J., & Andrew M. (2012). Successful Presentations. Successful Meetings. OUP.
Jones, L., & Alexander R. (2000). New International Business English. Cambridge: CUP.
Kerridge, D. (1992). Presenting Facts and Figures. Longman.
Mascull, B. (2002). Business Vocabulary in Use. Cambridge University Press.
MacKenzie, I. (2006). Professional English in Use. Finance. CUP.
Powell, M. (2014). In Company 3.0. Intermediate. Macmillan Ed.
Robin, S. (2000). First Insights into Business. Longman.
Rogers, L. (2012). Skills for Business Studies Business Result. Intermediate. OUP.
Sweeney, S. (1997). English for Business Communication. CUP.
Trappe, T. & Tullis, G. (2005). Intelligent Business. Intermediate Business English. Longman.
Otra información relevante
http://www.towd.com/
http://www2.unwto.org/
http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm
Gramáticas / Grammar Books:
Brieger, N., & Sweeney, S. (1994). The Language of Business English Grammar & Functions. Prentice Hall International English Language Teaching.
Chilton, H., Dignen, S., Fountain, M., & Treloar, F. (2017). Cambridge English Exam Booster for First with answer key. Cambridge University Press.
Duckworth, M. (2003). Business Grammar and Practice. Oxford University Press.
Eastwood, J. (1994). Oxford Practice Grammar. Oxford University Press.
Emmerson, P. (2000). Business Grammar Builder. MacMillan.
Leech, G. (1989): An A-Z of English Grammar & Usage. Edward Arnold.
May, P. (2015). First Trainer. Six practice tests with answers. Second edition. Cambridge University Press.
Murphy, R. (2004). English Grammar in Use. Cambridge University Press.
Vince, M. (2014). Language Practice for First. English Grammar and Vocabulary. Cambridge University Press.
Diccionarios / Dictionaries:
Beaver, A. (2002). A Dictionary of Travel and Tourism Terminology. Oxford University Press.
Collins Cobuild English Language Dictionary. (1987). Collins ELT.
The Oxford English-Spanish Dictionary. (1998). OUP.
- Las clases se impartirán en inglés.
- Véase el marco estratégico para docencia en: https://comercioyturismo.ucm.es/marco-estrategico-para-la-docencia-crisis-covid-19
- Coordinadora:
Jaime Segura San Miguel (jaimessm@ucm.es)
- Profesorado:
Sergio Ferrer Navas (sferrer@ucm.es)
Victoria Pascual Bolívar (victoria.pascual@ucm.es)
- Classes will be taught in English.
- See the Strategic Framework for Teaching at: https://comercioyturismo.ucm.es/marco-estrategico-para-la-docencia-crisis-covid-19
- Course Coordinator:
Jaime Segura San Miguel (jaimessm@ucm.es)
- Teaching Staff:
Sergio Ferrer Navas (sferrer@ucm.es)
Victoria Pascual Bolívar (victoria.pascual@ucm.es)
Estructura
| Módulos | Materias |
|---|---|
| FORMACIÓN INSTRUMENTAL | HERRAMIENTAS PARA LA GESTIÓN COMERCIAL |
Grupos
| Clases teóricas y/o prácticas | ||||
|---|---|---|---|---|
| Grupo | Periodos | Horarios | Aula | Profesor |
| Grupo A | 14/09/2026 - 11/12/2026 | LUNES 13:00 - 15:00 | 22 | JAIME SEGURA SAN MIGUEL |
| VIERNES 13:00 - 15:00 | 22 | JAIME SEGURA SAN MIGUEL | ||
| Grupo C -Turno Intermedio- | 14/09/2026 - 11/12/2026 | MARTES 15:00 - 17:00 | 42 | JAIME SEGURA SAN MIGUEL |
| MIÉRCOLES 15:00 - 17:00 | 42 | JAIME SEGURA SAN MIGUEL | ||
| Grupo D -Turno Intermedio- | 14/09/2026 - 11/12/2026 | LUNES 13:00 - 15:00 | 15 | SERGIO FERRER NAVAS |
| JUEVES 13:00 - 15:00 | 15 | SERGIO FERRER NAVAS | ||
| Grupo DT (Diseño de Moda Y Comercio) | 01/02/2027 - 07/05/2027 | LUNES 13:00 - 15:00 | 11 | SERGIO FERRER NAVAS |
| MARTES 13:00 - 15:00 | 11 | SERGIO FERRER NAVAS | ||
| Grupo E | 14/09/2026 - 11/12/2026 | LUNES 18:00 - 20:00 | 22 | |
| MIÉRCOLES 16:00 - 18:00 | 22 | |||
| Grupo RDT (Diseño de Moda y Comercio-Repetidores) | 14/09/2026 - 11/12/2026 | LUNES 18:00 - 20:00 | 22 | |
| MIÉRCOLES 16:00 - 18:00 | 22 | |||